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What Is Coffee Cupping and Why Does It Matter?
What Is Coffee Cupping and Why Does It Matter?

Coffee cupping is one of the most important ways roasters taste, assess and understand coffee. It’s a simple but structured tasting method used across the specialty coffee industry to evaluate flavour, aroma, sweetness, acidity, body, balance and overall quality. At Bellissimo Coffee, cupping plays an important role in how we assess green coffee beans, refine roast profiles and maintain consistency across the coffees our customers enjoy every day. Whether we are tasting a new single origin, checking a fresh roasted batch or developing a blend, cupping helps us make better decisions before the coffee reaches your cup. What is coffee cupping? Coffee cupping is a standardised process that allows different coffees to be compared side by side. Instead of brewing coffee using an espresso extraction, or alternative filter brewing method, cupping keeps the method simple so the coffee itself can be assessed clearly. The process involves freshly ground coffee placed in bowls, with hot water added, and the coffee is left to brew. After a few minutes, the top layer of grounds, known as the crust, is broken with a spoon. This is when the aroma becomes especially noticeable. The coffee is then tasted with a spoon at different temperatures as it cools. The purpose is not to create the perfect cafe-style drink but rather to brew coffee using a method that can be replicated anywhere in the world, with the only requirements for equipment being a grinder, a cup, and hot water. Also, by removing many of the variables that come with espresso machines including type or texture of milk, brew ratios and barista technique, cupping gives roasters a simplified view of what is happening in the coffee itself. Why do roasters cup coffee? Cupping is used for several important reasons, from quality control to flavour development. 1. To check quality One of the main reasons roasters cup coffee is to check quality. Cupping helps identify whether a coffee is clean, balanced and enjoyable, while also helping detect any faults or defects. A coffee might look great on paper, but the flavour in the cup is where the real story is told. Through cupping, we can assess whether the coffee has the sweetness, body, acidity and flavour clarity we are looking for. For specialty coffee, quality is not just about one strong flavour note. It’s about how all the elements work together. 2. To maintain consistency Every blend has its own character, whether it’s bold and rich, smooth and sweet, syrupy or balanced. A roaster will create a blend based on a desired flavour profile and will continue to aim for consistency and for the same flavour parameters to be met. Customers favour consistency when they drink coffee regularly and are more likely to return to their favourite coffee shop if they can rely on the coffee being consistent. For blends like our Ultimo, Emporio, Kinship and Natura, cupping helps us make sure each roast continues to deliver the intended flavour profile our head roaster designed..and if something changes, cupping helps us identify it early and make the right adjustments to the profile of the roast. 3. To select green coffee Before a coffee is roasted for customers, it often begins as a green coffee sample. Roasters cup these samples to decide which coffees to purchase for their blends. This is especially important with single origins as each origin, region, variety and processing method will create a different flavour that’s clearly identifiable when experienced as a single origin coffee. E.g. a natural Ethiopian coffee may show fruity and floral notes, while a Central American coffee may bring sweetness, citrus, chocolate or nut-like qualities. Cupping gives us a way to compare these coffees fairly and choose the ones that best represent the quality and flavour we want to offer. 4. To develop roast profiles The same green coffee can taste very different depending on what degree it is roasted. A lighter roast may highlight acidity and delicate aromatics, while a slightly longer / more developed roast may bring out body, sweetness and chocolate-like depth. Cupping allows roasters to compare different roast levels and choose the roast profile that best suits the coffee. It helps answer important questions such as: Is the coffee sweet enough? Is the acidity balanced? Does the body feel pleasant? Is the finish clean? Are the flavour notes clear? Does the roast suit the way this coffee will be brewed? This process is part science, part skill and part sensory experience. When we cup coffee, we’re not looking for one tasting note, we’re assessing a full experience of the coffee. This process is part science, part skill and part sensory experience. Some of the key things assessed include: Fragrance and Aroma Fragrance and Aroma relates to the smell of both the dry and brewed coffee revealing fruit, florals, chocolate, spice, nuts or other olfactory characteristics. This is before the coffee is even tasted. Sweetness Sweetness is one of the most desirable qualities in coffee. It can come across as caramel, honey, brown sugar, fruit, chocolate or toffee. A coffee with good sweetness usually feels more balanced and enjoyable. Acidity Acidity in coffee does not mean sourness. When balanced, acidity can make coffee feel bright, lively and refreshing. It might remind you of citrus, berries, stone fruit or crisp apple. Body Body refers to the weight and texture of the coffee in your mouth. Some coffees feel light and tea-like, while others feel round, creamy or syrupy. Balance Balance is about how the different parts of the coffee work together. A well-balanced coffee does not have one element overpowering everything else. Sweetness, acidity, body and aftertaste should feel harmonious. Aftertaste Aftertaste is the flavour that remains after swallowing. A great coffee should have a pleasant and clean finish that makes you want to take another sip. Clean cup A clean cup means the coffee tastes clear and free from unpleasant flavours or defects. This is especially important when assessing specialty coffee. Why coffee changes as it cools One interesting part of cupping is that coffee is tasted at different temperatures. This matters because the flavours expressed in the coffee will change as it cools. When coffee is very hot, it can be harder to notice delicate flavours. As it cools, fruit, floral, sweetness and acidity can become easier to detect. This is why cupping is not rushed. A coffee may taste simple when hot, then become more complex and expressive as the temperature drops. This is also one reason tasting notes are not always obvious in the first sip. The complexity in a coffee often reveals itself over time. Can you cup coffee at home? Yes. While professional cupping has detailed standards, you can still try a simple version at home. Choose two or three coffees and compare them side by side. Use the same amount of coffee, the same grind size and the same amount of hot water for each cup. Smell the dry grounds, add water, wait a few minutes, then break the crust and smell the aroma. Once the coffee is cool enough, taste each one with a spoon and compare what you notice. Ask yourself: Which coffee has strong aromatics? Which one has more body? Which one feels brighter? Which one has the longest finish? Which one do you enjoy most? Final thoughts Coffee cupping is more than a tasting exercise, it’s an essential part of how roasters assess quality, develop flavour and maintain consistency. At Bellissimo Coffee, cupping helps us understand each coffee more clearly, from green coffee selection through to roast development and final quality control. It allows us to make better decisions, support our cafe partners and deliver coffee that tastes clean, balanced and full of character. Whether you’re a home coffee drinker, a cafe owner or simply curious about how coffee is assessed, cupping is one of the best ways to experience coffee with more attention and appreciation. Next time you try a new coffee, take a moment to notice the aroma, sweetness, body and finish. You may be surprised by how much there is to discover. Discover Rwanda Bumbogo Rwanda Bumbogo is a wonderful coffee for exploring how origin, variety and processing can shape the flavours in your cup. Grown between 1,650 and 2,000 metres above sea level in Rwanda’s Gakenke District, this naturally processed coffee is produced from the Red Bourbon variety. It delivers a sweet, juicy and complex cup with notes of crisp red apple, date sweetness and a smooth black tea finish. Its clean, fruit-forward character makes it particularly well suited to filter brewing, where its sweetness, bright acidity and delicate finish have room to shine. As the coffee cools, you may notice its flavours become clearer and more expressive, making it a great example of why coffee is tasted at different temperatures during a cupping session. When brewing Rwanda Bumbogo at home, take your time and notice how the aroma, sweetness and finish develop from the first sip to the last.

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Latest from the blog

What Is Coffee Cupping and Why Does It Matter?
What Is Coffee Cupping and Why Does It Matter?

Coffee cupping is one of the most important ways roasters taste, assess and understand coffee. It’s a simple but structured tasting method used across the specialty coffee industry to evaluate flavour, aroma, sweetness, acidity, body, balance and overall quality. At Bellissimo Coffee, cupping plays an important role in how we assess green coffee beans, refine roast profiles and maintain consistency across the coffees our customers enjoy every day. Whether we are tasting a new single origin, checking a fresh roasted batch or developing a blend, cupping helps us make better decisions before the coffee reaches your cup. What is coffee cupping? Coffee cupping is a standardised process that allows different coffees to be compared side by side. Instead of brewing coffee using an espresso extraction, or alternative filter brewing method, cupping keeps the method simple so the coffee itself can be assessed clearly. The process involves freshly ground coffee placed in bowls, with hot water added, and the coffee is left to brew. After a few minutes, the top layer of grounds, known as the crust, is broken with a spoon. This is when the aroma becomes especially noticeable. The coffee is then tasted with a spoon at different temperatures as it cools. The purpose is not to create the perfect cafe-style drink but rather to brew coffee using a method that can be replicated anywhere in the world, with the only requirements for equipment being a grinder, a cup, and hot water. Also, by removing many of the variables that come with espresso machines including type or texture of milk, brew ratios and barista technique, cupping gives roasters a simplified view of what is happening in the coffee itself. Why do roasters cup coffee? Cupping is used for several important reasons, from quality control to flavour development. 1. To check quality One of the main reasons roasters cup coffee is to check quality. Cupping helps identify whether a coffee is clean, balanced and enjoyable, while also helping detect any faults or defects. A coffee might look great on paper, but the flavour in the cup is where the real story is told. Through cupping, we can assess whether the coffee has the sweetness, body, acidity and flavour clarity we are looking for. For specialty coffee, quality is not just about one strong flavour note. It’s about how all the elements work together. 2. To maintain consistency Every blend has its own character, whether it’s bold and rich, smooth and sweet, syrupy or balanced. A roaster will create a blend based on a desired flavour profile and will continue to aim for consistency and for the same flavour parameters to be met. Customers favour consistency when they drink coffee regularly and are more likely to return to their favourite coffee shop if they can rely on the coffee being consistent. For blends like our Ultimo, Emporio, Kinship and Natura, cupping helps us make sure each roast continues to deliver the intended flavour profile our head roaster designed..and if something changes, cupping helps us identify it early and make the right adjustments to the profile of the roast. 3. To select green coffee Before a coffee is roasted for customers, it often begins as a green coffee sample. Roasters cup these samples to decide which coffees to purchase for their blends. This is especially important with single origins as each origin, region, variety and processing method will create a different flavour that’s clearly identifiable when experienced as a single origin coffee. E.g. a natural Ethiopian coffee may show fruity and floral notes, while a Central American coffee may bring sweetness, citrus, chocolate or nut-like qualities. Cupping gives us a way to compare these coffees fairly and choose the ones that best represent the quality and flavour we want to offer. 4. To develop roast profiles The same green coffee can taste very different depending on what degree it is roasted. A lighter roast may highlight acidity and delicate aromatics, while a slightly longer / more developed roast may bring out body, sweetness and chocolate-like depth. Cupping allows roasters to compare different roast levels and choose the roast profile that best suits the coffee. It helps answer important questions such as: Is the coffee sweet enough? Is the acidity balanced? Does the body feel pleasant? Is the finish clean? Are the flavour notes clear? Does the roast suit the way this coffee will be brewed? This process is part science, part skill and part sensory experience. When we cup coffee, we’re not looking for one tasting note, we’re assessing a full experience of the coffee. This process is part science, part skill and part sensory experience. Some of the key things assessed include: Fragrance and Aroma Fragrance and Aroma relates to the smell of both the dry and brewed coffee revealing fruit, florals, chocolate, spice, nuts or other olfactory characteristics. This is before the coffee is even tasted. Sweetness Sweetness is one of the most desirable qualities in coffee. It can come across as caramel, honey, brown sugar, fruit, chocolate or toffee. A coffee with good sweetness usually feels more balanced and enjoyable. Acidity Acidity in coffee does not mean sourness. When balanced, acidity can make coffee feel bright, lively and refreshing. It might remind you of citrus, berries, stone fruit or crisp apple. Body Body refers to the weight and texture of the coffee in your mouth. Some coffees feel light and tea-like, while others feel round, creamy or syrupy. Balance Balance is about how the different parts of the coffee work together. A well-balanced coffee does not have one element overpowering everything else. Sweetness, acidity, body and aftertaste should feel harmonious. Aftertaste Aftertaste is the flavour that remains after swallowing. A great coffee should have a pleasant and clean finish that makes you want to take another sip. Clean cup A clean cup means the coffee tastes clear and free from unpleasant flavours or defects. This is especially important when assessing specialty coffee. Why coffee changes as it cools One interesting part of cupping is that coffee is tasted at different temperatures. This matters because the flavours expressed in the coffee will change as it cools. When coffee is very hot, it can be harder to notice delicate flavours. As it cools, fruit, floral, sweetness and acidity can become easier to detect. This is why cupping is not rushed. A coffee may taste simple when hot, then become more complex and expressive as the temperature drops. This is also one reason tasting notes are not always obvious in the first sip. The complexity in a coffee often reveals itself over time. Can you cup coffee at home? Yes. While professional cupping has detailed standards, you can still try a simple version at home. Choose two or three coffees and compare them side by side. Use the same amount of coffee, the same grind size and the same amount of hot water for each cup. Smell the dry grounds, add water, wait a few minutes, then break the crust and smell the aroma. Once the coffee is cool enough, taste each one with a spoon and compare what you notice. Ask yourself: Which coffee has strong aromatics? Which one has more body? Which one feels brighter? Which one has the longest finish? Which one do you enjoy most? Final thoughts Coffee cupping is more than a tasting exercise, it’s an essential part of how roasters assess quality, develop flavour and maintain consistency. At Bellissimo Coffee, cupping helps us understand each coffee more clearly, from green coffee selection through to roast development and final quality control. It allows us to make better decisions, support our cafe partners and deliver coffee that tastes clean, balanced and full of character. Whether you’re a home coffee drinker, a cafe owner or simply curious about how coffee is assessed, cupping is one of the best ways to experience coffee with more attention and appreciation. Next time you try a new coffee, take a moment to notice the aroma, sweetness, body and finish. You may be surprised by how much there is to discover. Discover Rwanda Bumbogo Rwanda Bumbogo is a wonderful coffee for exploring how origin, variety and processing can shape the flavours in your cup. Grown between 1,650 and 2,000 metres above sea level in Rwanda’s Gakenke District, this naturally processed coffee is produced from the Red Bourbon variety. It delivers a sweet, juicy and complex cup with notes of crisp red apple, date sweetness and a smooth black tea finish. Its clean, fruit-forward character makes it particularly well suited to filter brewing, where its sweetness, bright acidity and delicate finish have room to shine. As the coffee cools, you may notice its flavours become clearer and more expressive, making it a great example of why coffee is tasted at different temperatures during a cupping session. When brewing Rwanda Bumbogo at home, take your time and notice how the aroma, sweetness and finish develop from the first sip to the last.

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Customer Reviews

Coffee people come back for

64 five star coffee reviews
"Tried this for the first time and am really impressed. Tons of flavor & great crema highly recommended. Super fast shipping and great communication."
Clay, Ultimo review
"Fantastic coffee beans with amazing aroma"
Ying, Ultimo review
"After using beans for nearly twenty years at a another brand I’ve finally found another blend that is similar in flavour"
Lawrence Hall, Ultimo review
"I received my first order of Bellissimo Ultimo beans last week and I am so happy with the product. I first tasted this at Brisbane airport and enjoyed it so much that I decided I would try at home. It tasted just as good. This is my new morning ritual from now on. Great product."
Joe Tomaino, Ultimo review
"Absolutely love the rich flavour of the Bellissimo Italian Coffee and the very prompt service in shipping your coffee ASAP is greatly appreciated, especially when your short on beans and havent got your order in. Great company to deal with."
Barry, Italian review
"Very nice Bean threw a few different beans this great"
Stephan, Italian review
"Have tried lots of coffee and nothing else is this good. Have even found the postage brilliant when ordering online. Great coffee delivered fast to our door."
Matthew, Italian review
"Long time user of Italian blend but first time user of online ordering. Made a mistake, sent an email and all was fixed super quick. Very happy ☺️"
Marie Newcombe, Italian review
"I absolutely love this coffee, and this is the first time I've made such a purchase. The delivery only took 2 days, which was perfect as I was down to the last beans in the hopper."
Jennifer Anthony, Emporio review
"Our coffee arrived promptly and freshly roasted. The Emporio beans have a rich chocolate aroma on grinding which lingers into the brew perfectly matching the smooth, sweet caramel undertones and rich berry highlights. This brew is perfectly matched as a latte or savored as a long black."
Stephen, Emporio review
"Hi Everyone, This is my first try of Emporio coffee and it is everything they say it is……try it it’s great!"
Judith k, Emporio review
"My daughters raves about Bellisimo coffee when moving to the area four years ago prompted us to try. We’ve never looked back we frequent the fortitude valley shop for our coffee constantly it’s so consistent always perfect the service is superior. We are super fussy with our coffee and believe it’s simply the best by far. It’s so good we purchase the beans to use at home. We prefer this coffee to any other and love the opening hours five stars nothing less"
Stacey, Emporio review
"Absolutely love your decaf coffee beans!"
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Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Bellissimo Coffee’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Bellissimo Coffee’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 12 Cavendish Road, COORPAROO, QLD, 4151, AU. Our ABN is 83 136 522 819. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
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  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
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  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
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Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bellissimocoffee.com.au

WHAT IS 'PERSONAL DATA'?

Personal data is any data that could directly or indirectly identify you – this includes information like your name, address, telephone number and your email address but in some cases it may include less obviously identifying information, like your IP Address (see below).

WHAT PERSONAL INFORMATION DO WE COLLECT?

Bellissimo Coffee collects Personal Information from a variety of sources including from members of the public, advertisers, prospective employees, mailing lists, recruitment agencies, contractors and business partners.

In general, the personal information we collect includes (but is not limited to) name, address, contact details, gender, occupation, and where relevant, financial information, including credit card information, banking details and income information.

OBTAINING PERSONAL INFORMATION

We obtain most Personal Information through our account registration process and updates to account details. You may provide information when you request or acquire a product or service from us, provide a product or service to us, complete a survey or questionnaire, enter a competition, participate in forums or when you communicate with us by email, telephone or in writing (for example if you contact customer service or provide feedback).

We also obtain information through device technologies called ‘Cookies’. Cookies are data files placed on your device or computer and often include an anonymous unique identifier. You may configure your browser so that you are notified before a cookie is downloaded or so that your browser does not accept cookies. We may use information contained in cookies to make assumptions about the user of the computer and to provide users of that computer with focused advertising that we believe may be of interest, based on that information. In some cases a web page might contain more than one cookie, the information gathered from these different cookies are used to build statistical and demographic information which does not identify you personally to advertisers and other third parties for marketing, promotional purposes.

To disable your cookies, please refer to the help menu within your Internet browser. However, cookies allow you to take full advantage of some of our coolest and most useful features, and we recommend that you leave them turned on.

Bellissimo Coffee from time to time collects information from via Indirect collection. We endeavour to collect personal information about an individual only from that individual. However, in some circumstances, we may obtain personal information from a third party. If you provide personal information about another person to us, we require that you inform that person you have done so and provide them with a copy of this policy.

HOW BELLISSIMO COFFEE USES PERSONAL INFORMATION?

We may use information we collect from you for the primary purpose for which it is collected and for such other secondary purposes that are related to the primary purpose of collection. We generally use personal information to:

● Communicate with you

● Provide you with products or services you have requested

● Personalise your experiences, including saving shopping cart information

● Help us manage and enhance our services

● Provide you with ongoing information about opportunities which we believe you may be interested

● Give you the opportunity from time to time to receive email and ‘e-newsletters’ from us

In most cases where we ask you to provide information about yourself, if you do not provide us with that information, we will not be able to provide you with the requested product or service.

When you place an order through our online store or ordering portal, we will maintain your order Information for our records, unless you ask us to delete this information.

SEEKING ACCESS TO PERSONAL INFORMATION

You have the right to seek access to the Personal Information held about you and to advise us of any inaccuracy, exceptions to this right are set out in the Privacy Act.

If you make an access request, please use the contact information below. We will ask you to verify your identity and specify what information you require.

SHARING YOUR PERSONAL INFORMATION

Information about our customers is an important part of our business, and we are not in the business of selling it to others.

We may also provide your information to:

● Third parties engaged by us to perform functions on its behalf, such as processing credit card information, order fulfillment, mailouts, shipping, debt collection, marketing, research, and advertising.

● Third parties authorised by you to receive information held by us

We use the NETO e-commerce platform to power our online store – you can read more about how NETO uses your Personal Information here: Privacy Policy | Neto (netohq.com)

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIOUR ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe maybe of interest to you, for information about how targeted advertising works, you can visit the National Advertising Initiatives (‘NAI’) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

● Facebook https://www.facebook.com/settings/?tab=ads

● Google https://www.google.com/settings/ads/anonymous

HOW SECURE IS PERSONAL INFORMATION?

We manage Personal Information in accordance with this policy and the Australian Commonwealth Privacy Act.

We protect the Personal Information we hold from misuse, loss, unauthorised access, modification, or disclosure by various means including firewalls, password access, secure servers and encryption of credit card transactions. We use Secure Sockets Layer (SSL) software, which encrypts information you input. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when finished using a shared computer.

CHANGES

We may update this Privacy Policy from time to time in order to reflect changes to our practices, or for other operational, legal or regulatory reasons. When we make changes to our privacy policy, they are reflected on this page and the revision date will be noted at the top.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a comment please contact us at hello@bellissimocoffee.com.auor by mail using the details below:

12 Cavendish Rd, Coorparoo QLD 4151

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