Is it better to buy whole or ground coffee?
The purist in me will say always grind fresh as you are about to use the coffee. Ground coffee will age much faster than whole beans. This is due to much more of the coffee being exposed to air to which dries out the coffee which results in the coffee loosing significant amount of body and complexity. Being pragmatic, I understand not everyone has a grinder at home, the next best thing is keeping your coffee in an airtight container away from direct sunlight or any sources of heat. Depending on your coffee habits another great option is to start with a hand grinder like the Rhino Coffee Hand Grinder, as it’s an inexpensive way to ensure you get the most out of every gram of your coffee.